Increasing AOL E-Mail Delivery Rates
E-mail communications with America Online (AOL) users has long been a top challenge for business-to-consumer (B2C) e-mail marketers. Though AOL's subscriber base has declined in recent years, they still comprise 20 to 25 percent of e-mail databases for most B2C marketers. Optimizing messages for AOL and AOL subscriber preferences can pay significant dividends in improved delivery and performance
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