Human-To-Human Design
It’s not new to say that we now live in an age in which survival in business depends on your ability to communicate effectively through the internet. What is new is the realization that just having any old website isn’t enough. The quality of your site and the nature of its content are paramount and your ability to communicate with your audience is the key.
A good website is built on two basic truths—that the internet is an interactive medium and that the end user is in fact human. In other words, it is meant to be an experience. As with any adventure, a little strategic thought is needed to ensure that the experience is enjoyable.
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http://www.alistapart.com/articles/humantohuman
