Tuesday, February 28

How Effective Are Your Keywords?

Many search engine marketers and ad agencies offer keyword research services. Keyword research and analysis aren't as simple as using the tools available at Overture and Google. Web site owners must go beyond these tools and look at the big picture.

Read full article:
http://www.clickz.com/experts/search/results/article.php/3400731

Increasing AOL E-Mail Delivery Rates

E-mail communications with America Online (AOL) users has long been a top challenge for business-to-consumer (B2C) e-mail marketers. Though AOL's subscriber base has declined in recent years, they still comprise 20 to 25 percent of e-mail databases for most B2C marketers. Optimizing messages for AOL and AOL subscriber preferences can pay significant dividends in improved delivery and performance

Read full article:
http://www.clickz.com/experts/em_mkt/email_delivery/article.php/3389391

Google AdWords As A Research Tool

You have tried Google AdWords, haven't you?

If you're in marketing or sales, you should investigate AdWords. Used properly, it's like having a huge focus waiting outside your door (or in your computer). And this focus group is ready to work for you 24 hours a day with very little pay. No bathroom breaks or one-way mirrors required.

Read full article:
http://www.clickz.com/experts/crm/analyze_data/article.php/3385251

Sunday, February 26

Yahoo & AOL To Be Profitable?

Yahoo! and AOL, two of the world's largest email providers, will begin charging for incoming mail soon. Any email that comes from an address that is not in a Yahoo or AOL subscriber's address book will go through the obligatory spam filters unless the sender has paid for the privilege of sending the email. Individuals or companies who fork over the cash, can send emails to Yahoo or AOL accounts and are guaranteed to have their email delivered with no hassle. Will this lower the amount of spam these subscribers receive? Actually, no. It will simply make sure that some companies can get to their inbox that might not have been able to before. We're wondering how this will affect people who do a lot of online shopping and depend on emailed receipts and things of that nature. Most everyone we've spoken to sees this as a bad move on the part of AOL and Yahoo, and say that it's too bad that the people who tend not to send spam are the ones who will have to pay for the people who do.

Read full story:
http://www.washingtonpost.com/wp-dyn/content/article/2006/02/06/AR2006020601539.html

Pimp My Safari

Apple touts their latest browser, Safari, as being the fastest browser out right now. That doesn't mean there isn't room for improvement though. PimpMySafari.com cater to folks looking to make Safari an even better browser. Some of their wares are commercial and others are free, but all of them are worth considering if you want to extend Safari's functionality. You'll find bug fixes, interface changes, a download manager, and lots of other stuff to pimp Safari out with.

Enjoy!
http://www.pimpmysafari.com

15 Rules To Effective Subject Lines

Fifty characters could be all that stands between you and success in your next email campaign. That's how much space you have in the subject line, which is one of the prime indicators recipients use to decide whether to open your email, trash it unopened or report it as spam.

Because so much is riding on your subject line, we came up with 15 rules for crafting a good one. Be sure to review them before you send your next email campaign

Read full article:
http://www.emaillabs.com/articles/email_articles/writing_email_subject_lines.html

Saturday, February 18

Download Free Mozart Symphonies

Danish national radio released 9 mp3s (at very high quality: 256kbps) with 9 Mozart symphonies in honour of the musician's 250th birth anniversary.

Download for free:
http://www.dr.dk/P2/Mozart250/download/20060118135037.htm

Firefox’s Calculator

Mozilla Firefox’s JavaScript Console can be used as a calculator. Open up the JavaScript Console (Tools>JavaScript Console) and press the messages tab, and in the input box type in your sum, such as 1+2 or 10/2 or even 7738/4*884. Don’t use an = sign. To find your answer press evaluate. In the box below, you’ll see your answer. This saves having to install any extensions or pressing the Start button!

Read full article:
http://joeanderson.co.uk/blog/2006/02/16/firefoxs-calculator

Friday, February 17

Malicious Worm Aims to Bite Apple

Mac users are being warned to be on the lookout for what is being called one of the first viruses for Apple computers. The malicious program, known as Leap-A, tries to spread via Apple's iChat instant messaging program. The worm disguises itself as images of Apple's forthcoming version of its operating system, called Leopard, and plunders buddy lists if installed.

Story from BBC NEWS:
http://news.bbc.co.uk/go/pr/fr/-/2/hi/technology/4723390.stm

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